Bing & Ash is named after two cats.

Bingbong is the girl. Ash Ketchum Bandicoot is the boy — named after a Pokémon trainer and a marsupial in a video game, which makes him a reference stacked inside another reference inside a cat.

It felt right for a brand built entirely on referencing things.

Bing & Ash makes streetwear for people who find most streetwear exhausting.

The reference point is 1970s Americana — the graphic design of that era specifically. Sun-bleached concert posters. Hand-lettered roadside signage. Editorial illustration that aged better than anyone expected. That visual language is the source material. The clothes are the output.

Every design goes through the same filter: reference, distillation, restraint. If something was trying too hard, it got cut. Unless it was too too hard, then we nurtured it as if it was bestowed upon the heavens themselves.

Nothing sits in a warehouse waiting. Every Bing & Ash piece is produced in response to a real order — which means no excess inventory, no unsold product, and no end-of-season landfill contribution.